Case Study: From Zero to 300,000 Units — How Stride Logistics Prepped a Global Supplement Brand’s Amazon Launch in Just 14 Days

Introduction: The Urgency of Amazon FBA Launches

When a leading European health and wellness brand decided to launch supplements on Amazon U.S., timing was everything. With a brand-new seller account and an ambitious October 1 launch date, they needed 300,000+ units prepped, labeled, and shipped in record time.

The request landed with Stride Logistics on Thursday, August 29. By the following Monday, our team was in full execution mode — leaving just two weeks of active prep time to complete a project of enterprise scale.

Failure wasn’t an option:

• A missed deadline meant no inventory available for sale at launch, wasting marketing spend.
• Early compliance errors could have flagged or restricted a new Amazon account.
• Campaigns tied to launch week would have been disrupted.

The Scope: 7–10 SKUs, Glass Bottles, and Complex Requirements

This wasn’t a one-SKU labeling run. The project included:

• Supplements packaged in glass bottles (requiring bubble-wrap prep for safety)
• FNSKU and Transparency labeling across 7 SKUs
• Case pack labeling and carton compliance for Amazon FBA routing
• Expiration date tracking across all units

Breaking down the numbers:

• 300,000+ units = ~30,000+ units per day
• 1,200+ units per hour sustained across shifts
• 182 pallets staged and shipped to Amazon

Execution: Scaling Operations in 48 Hours

Stride immediately mobilized:

• Staffing: Scaled from a core team of 10 to over 60 workers in less than 48 hours
• Shifts: Added extended shifts and weekend operations to maintain throughput
• Infrastructure: Built two new pack stations to speed bubble-wrap and carton prep
• Supplies: Secured bubble wrap, cartons, and over 300,000 labels from three vendors in 48 hours, negotiating pricing and staging deliveries to ensure zero downtime
• Accuracy: QA managers oversaw every line — achieving 99.9%+ labeling accuracy, with only 300 Transparency codes needing reprints out of 300,000 units

Outcome: Launch Delivered, Compliance Secured

By October 1:

• 300,000+ units were prepped on time
• 182 pallets were shipped to Amazon FBA facilities
• Zero compliance issues were flagged
• The client’s new Amazon account launched on schedule with full inventory availability

Why This Matters: Stride’s Edge

This project proves Stride’s ability to deliver enterprise-level fulfillment under extreme timelines:

• Agility: Mobilized 60+ staff and supplies in 48 hours
• Accuracy: 99.9%+ compliance at massive volume
• Scale: 300,000 units in just 14 days
• Amazon Expertise: FNSKU, Transparency, carton routing, expiration tracking

For supplement brands and e-commerce leaders, Stride is the partner that bridges local agility with enterprise-level execution.

Conclusion

Most 3PLs need weeks to plan for a surge of this size. Stride did it in days.

Whether it’s Amazon FBA prep, supplement fulfillment, or large-scale kitting and labeling, Stride helps brands move fast, stay compliant, and launch with confidence.

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